Project Intro:
We are five school friends, want to stick together by doing something big. That could be social welfare, different social activities, commercial investments etc. Primarily, though there are lot of friends, we agreed to limit the member number into 5 closest friends ever.
The naming was proposed by me. My all other 4 friends like this name very much and therefore its been selected.
Identity approach:
As for this new formatted org. we needed a standalone logo in order to use in officials papers. So i preliminary, approached this simple concept and my friends liked this concepts very much.
The logo is totally typography based and minimalistic. color isnt confirmed yet, as i am still experimenting. i dont have much time to invest on this as this is just a pro bono work. As most of my works, negative spacing is used, and i tried to expose 5 elegantly.
Logo/ Identity design inspiration:
I never hesitate to mention my inspirations. I have studied a lot of brand designing legend's biography and works and numerous time i was inspired by many of them. This logo is slightly inspired by the identity legend Paul Rand's logo design approach. You may have a look at his works here: http://www.paul-rand.com/foundation/identity/#logos
Expecting your invaluable comments and feedback on this. i will post the updates if i got the chance to work on this.
Thanks in advance




